Campbell's X Lufthansa: Cabin-pressed
Tomato juice isn't the most popular beverage, except in the air. 700,000 liters of tomato juice are ordered on Lufthansa flights alone. Let's drive the popularity of tomato juice up... by removing it from stores on the ground.
To launch, Lufthansa will transform its JFK–Frankfurt route into a flying billboard — a custom painted aircraft designed to travel across skies, feeds, headlines, and OOH.
In-Store, we'll remove tomato juice from shelves and reintroduce it as an in-flight-only experience. Bon voyage!
On the ground, Campbell’s will remind everyone of their on-board craving.
AD: Me
CD/Prof: Gabriel Sehringer
