MINTIES FRESHBITES

As an AD Intern at TiNY, I helped bring SLBR — a minty-fresh dog breath fragrance — to life through pitch assets including packaging, social, and digital mockups for a multi-round MiNTiES Freshbites client pitch. Work shown reflects a pitch-phase concept exploration.

We crave closeness with our dogs, but nothing kills the cuddle faster than bad breath.

To launch Freshbites in a dental treat category that’s been playing it safe for too long, MiNTiES set out to own the emotion behind freshness — not just as a functional benefit, but as a feeling.

So we created a limited-edition holiday fragrance inspired by minty-fresh dog breath, turning something usually avoided into something you’d actually want close… Because with Freshbites, bad dog breath is over. And now, you can stay close to your dog — even when you’re miles apart.