Carrefour
Carrefour has been selling its high-quality basic TEX clothing line for 45 years. But Carrefour isn’t a typical clothing store. It’s a hypermarket that sells groceries, household essentials, AND clothing.
So we created a campaign for TEX clothing basics that doubles as a campaign for household and grocery basics. Because at Carrefour, you can get… BASICALLY EVERYTHING.
We put TEX clothing in grocery aisles to remind customers shopping for other basics that Carrefour sells great clothing basics too.
For OOH, we printed customers' receipts showing TEX basics and grocery basics.
On social, shoppable mannequins showed off clothing and grocery basics
For print, models sported grocery basics as accessories.
We added expiration labels on TEX clothing labels…Because basic style never expires…even after 45 years.
Digital bundles of "Basically Everything" for specific situations in one click.
AD: Me and Wilna Michel. CD/Prof: Gabriel Sehringer
