Vaseline
Vaseline works everywhere. But the packaging doesn’t.
So we turned it into something Gen Z will actually want to wear.
First, we celebrated our beloved's jar oversized personality, inviting the world to laugh along and letting social media embrace the super-sized shenanigans.
Then, OOH billboards promoted Vaseline’s convenient, edgy makeover.
Then, we’ll show up where Gen Z needs Vaseline: gaming competitions, marathons, music festivals, and more…We’ll hand out new bracelets and give people the chance to try on different styles with Virtual Fit Check Mirrors.
Vaseline will partner with fashion, jewelry, and athletic brands to highlight our wearables as versatile accessories for any style and personality.
ADs: Measu Bellay, Paula Zambrano, Me
Voiceover: Measu Bellay
CW: Marina Corsini
