BASICALLY EVERYTHING

BASICALLY EVERYTHING

Proving basics don’t have to be boring.

Proving basics don’t have to be boring.

TEX is Carrefour’s in-house clothing line, but inside a hypermarket, groceries get most of the attention.

For its 45th anniversary, we combine food and fashion into a campaign that advertises both.

We put TEX clothing in grocery aisles to remind customers shopping

for other basics that Carrefour sells great clothing basics too.

We put TEX clothing in grocery aisles to remind customers shopping for other basics that Carrefour sells great clothing basics too.

For OOH, we printed receipts that capture moments when Carrefour and TEX saved the day.

For OOH, we printed receipts that capture moments when Carrefour and TEX

saved the day.

On social, shoppable mannequins

show off clothing & grocery basics.

On social, shoppable mannequins

show off clothing & grocery basics.

For print, models sport grocery basics as accessories.

For print, models sport grocery basics as accessories.

We add expiration labels on TEX clothing labels…

Because basic style never expires…even after 45 years.

We added expiration labels on

TEX clothing labels…

Because basic style never expires…

even after 45 years.

Digital bundles of "Basically Everything" for specific situations in one click.

Digital bundles of "Basically Everything" for specific situations in one click.

AD: Me & Wilna Michel. CD/Prof: Gabriel Sehringer

AD: Me & Wilna Michel.

CD/Prof: Gabriel Sehringer

CABIN-PRESSED →