BASICALLY EVERYTHING

Carrefour hypermarkets sell everything under one roof—including TEX, its in-house clothing line.

But when shoppers come for groceries, clothing is easy to overlook.

Yet everyday life isn’t lived aisle by aisle.

Idea: For its 45th anniversary, Carrefour blurs the line between food and clothing basics

to get more TEX into grocery carts.

TEX is Carrefour’s in-house clothing line — but inside the hypermarket, groceries get the attention. For its 45th anniversary, Carrefour blurs the line between grocery and clothing basics… Because everyday life isn’t lived aisle by aisle.

We put TEX clothing in grocery aisles to remind customers shopping for other basics that Carrefour sells great clothing basics too.

We put TEX clothing in grocery aisles to remind customers shopping for other basics that Carrefour sells great clothing basics too.

For OOH, printed receipts capture the moments when Carrefour and TEX saved the day.

For OOH, we printed receipts that capture moments when Carrefour and TEX saved the day.

On social, shoppable mannequins show off clothing & grocery basics.

In print ads, models sport grocery basics as accessories.

We put expiration labels on TEX clothing tags. Because basic style never expires… even after 45 years.

We added expiration labels on TEX clothing labels…Because basic style never expires…even after 45 years.

Digital bundles sell "Basically Everything" for specific situations in one click.

AD: Me & Wilna Michel

CD/Mentor: Gabriel Sehringer

AD: Me & Wilna Michel.

CD/Prof: Gabriel Sehringer

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