For Tex’s 45th anniversary, Carrefour needed
to show that basics don't have to be boring.
Carrefour has been selling its high-quality basic TEX clothing line for 45 years.
But Carrefour isn’t a typical clothing store. It’s a hypermarket that sells groceries, household essentials, AND clothing. So we created a campaign for TEX clothing basics that doubles as a campaign for household and grocery basics.
We put TEX clothing in grocery aisles to remind customers shopping
for other basics that Carrefour sells great clothing basics too.
For OOH, we printed customers' receipts
showing TEX basics & grocery basics.
On social, shoppable mannequins
showed off clothing & grocery basics.
For print, models sported grocery basics as accessories.
We added expiration labels on TEX clothing labels…
Because basic style never expires…even after 45 years.
Digital bundles of "Basically Everything" for specific situations in one click.
AD: Me & Wilna Michel. CD/Prof: Gabriel Sehringer