Stunt developed with TiNY’s creative team for a client pitch to Minties.
We love being close to our dogs. Their breath? Not so much.
While other dental treats focus on oral health, we focused on what fresh breath makes possible:
more kisses, more closeness, and a bond uninterrupted by bad breath.
Idea: SLBR — a limited-edition human fragrance inspired by MiNTiES FreshBites’ five natural ingredients: peppermint, parsley, fennel, dill and alfalfa.
SLBR (Eau de Canin) enters social like a luxury fragrance drop. Add to cart so you can stay close to your dog — even when you’re miles apart.
We put a fragrance kiosk where Freshbites are sold (Walmart) so everyone can sample
the freshness of its 5 natural ingredients and recieve a FreshBites coupon.
We carry over the luxury shopping experience with a microsite.
