We crave closeness with our dogs, but nothing kills the cuddle faster than bad breath.

To launch Freshbites in a dental treat category that’s been playing it safe for too long, MiNTiES set out to own the emotion behind fresher dog breath — not just as a functional benefit, but as a feeling.

So we created a limited-edition holiday fragrance inspired by minty-fresh dog breath, turning something usually avoided into something you’d actually want close… Because with Freshbites, bad dog breath is over.