CABIN-PRESSED

Campbell’s partners with Lufthansa to make tomato juice exclusive to the one place it’s desired most.

Tomato juice isn't the most popular beverage, except in the air. 700,000 liters of tomato juice are ordered on Lufthansa flights alone. At cruising altitude, dry cabin pressure dulls sweet and salty flavors — but tomato juice’s savory umami holds up.

Campbell’s & Lufthansa transform a JFK-to-Frankfurt aircraft with a tasteful tomato-tail takeover.

Campbell’s & Lufthansa will transform a JFK-to-Frankfurt aircraft with a tasteful tomato-tail takeover.

In stores, we remove tomato juice from shelves and reintroduce it as an in-flight-only experience.

In-Store, we'll remove tomato juice from shelves

and reintroduce it as an in-flight-only experience.

Bon voyage!

In-Store, we'll remove tomato juice from shelves and reintroduce it as an in-flight-only experience. Bon voyage!

On the ground, Campbell’s reminds everyone of their on-board craving.

On the ground, Campbell’s will remind

everyone of their on-board craving.

AD: Me. CD/Prof: Gabriel Sehringer

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