Campbell’s will partner with Lufthansa to make tomato juice exclusive
to the one place it’s desired most.
Tomato juice isn't the most popular beverage, except in the air. 700,000 liters of tomato juice are ordered on Lufthansa flights alone. Let's make tomato juice more desirable by making it harder to get...
In-Store, we'll remove tomato juice from shelves and reintroduce it as an in-flight-only experience.
Bon voyage!
On the ground, Campbell’s will remind everyone of their on-board craving.
AD: Me. CD/Prof: Gabriel Sehringer