A Citi Bike campaign for serial commuters stuck on autopilot.
On the subway you’re at the mercy of delays, route changes,
smelly train cars, crowds, and all sorts of other unpleasant things.
But on a Citi Bike, you’re not just a passenger… you’re the driver.
On Social, helmet cams will live stream commuters steering.
OOH
Bike Lane Takeover
Street Cred: Biking licenses issued by Citi Bike...
because who said NYers don’t drive?
Time receipts show that Citi Bike wins the race
for the fastest commute...
AD: Me. CD/Prof: Gabriel Sehringer