Work
ME
On the subway, delays, detours, crowds, and chaos decide for you. On a Citi Bike, you’re in control.
On subway driver cars, we remind commuters what they don’t get underground: control.
On social, helmet cams live stream commuters steering.
OOH shows steerers’ best action shots to commuters still stuck underground.
We place the message where commuters can see control in motion.
For street cred, Citi Bike issues biking licenses…
because who said NYers don’t drive?
Street Cred
Biking licenses issued
by Citi Bike...because who said
NYers don’t drive?
Time receipts show that Citi Bike wins the race
for the fastest commute...
Time receipts show that Citi Bike wins the race for the fastest commute...
Time receipts show that Citi Bike wins
the race for the fastest commute...
AD: Me. CD/Prof: Gabriel Sehringer
← GOAL-DEN
PAINTINGS →
